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Google Analytics 4

Google's free, event-based web and app analytics platform.

Analytics & Reporting analytics.google.com

Google Analytics 4 homepage
Captured · 1440×900 analytics.google.com
Job
Analytics & Reporting
Pricing tier
Free
Price note
Not stated
Best for
Any site needing free, detailed traffic and behavior analytics.

Key features 3 listed

  • Event-based traffic and engagement data
  • Cross-platform web and app measurement
  • Free integration with Looker Studio

About Google Analytics 4

Google Analytics 4 is the current generation of Google’s analytics, built on an event-based data model that measures user engagement across web and app and integrates with the wider Google stack.