Analytics & Reporting
Measure traffic, behavior, and SEO performance, and build reports.
- Top pick
- Listed
- Our product
Google Analytics 4 Google's free, event-based web and app analytics platform. Free
Google Analytics 4 is the current generation of Google's analytics, built on an event-based data model that measures user engagement across web and app and integrates with the wider Google stack.
| Best for | Any site needing free, detailed traffic and behavior analytics. |
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| Website | analytics.google.com |
AgencyAnalytics Client reporting platform for agencies covering SEO, PPC, and social. Paid
AgencyAnalytics is a reporting and dashboard platform built for marketing agencies. It aggregates data from many marketing tools into automated, white-label client reports.
| Price note | Subscription priced per campaign; free trial available. |
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| Best for | Marketing agencies that need consolidated, branded client reporting across channels. |
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| Website | agencyanalytics.com |
Microsoft Clarity Free behavior analytics tool with heatmaps and session recordings. Free
Microsoft Clarity is a free user behavior analytics tool. It provides session recordings, heatmaps, and insights to help understand how visitors interact with a website.
| Price note | Completely free with no traffic limits. |
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| Best for | Teams wanting to understand on-page user behavior without paying for analytics. |
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| Website | clarity.microsoft.com |