Top SEO Tools
21 tools across 7 jobs, shortlisted and checked by hand.
- Pricing
- Paid
- Price note
- Paid plans by article/content volume.
- Best for
- Writers and content teams optimizing drafts against what currently ranks.
Screenshot unavailable No screenshot captured yet - Top pick
- Listed
- Our product
- Press Services Our product
- GP Marketplace Our product
Keyword Research
Discover search terms, estimate volume and difficulty, and find content opportunities.
Semrush All-in-one marketing suite with deep keyword and competitor data. Paid
Semrush is one of the most widely used SEO and digital-marketing platforms, combining keyword research, competitor analysis, rank tracking, site audits, and content tools in a single subscription.
| Price note | Paid plans; limited free account available. |
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| Best for | Teams wanting one platform across keywords, content, and competitive research. |
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| Website | semrush.com |
AnswerThePublic Visualizes search questions and phrases people use around a keyword. Freemium
AnswerThePublic generates keyword and question ideas by mining search engine autocomplete data, presenting results as visual maps grouped by questions, prepositions, and comparisons. It is useful for uncovering the phrasing and intent behind searches around a topic.
| Price note | Limited free daily searches; paid plans for unlimited and team use. |
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| Best for | Content creators researching topics and questions their audience is asking. |
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| Website | answerthepublic.com |
Google Keyword Planner Google Ads tool for discovering keywords and viewing search volume estimates. Free
Google Keyword Planner is a free tool within Google Ads for finding keywords and reviewing their estimated search volumes, trends, and competition. It is primarily built for planning paid campaigns but is widely used for SEO keyword discovery.
| Price note | Free with a Google Ads account; precise volumes may require active campaigns. |
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| Best for | Advertisers and SEOs who want keyword data sourced directly from Google. |
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| Website | ads.google.com |
Technical SEO & Crawling
Crawl sites, audit health, and fix indexing, speed, and structured-data issues.
Google Search Console Google's free tool for monitoring search performance and indexing. Free
Google Search Console is a free service that reports how your site performs in Google Search, surfaces indexing problems, and lets you submit sitemaps and inspect individual URLs.
| Best for | Every site owner — the source of truth for how Google sees your site. |
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| Website | search.google.com |
Bing Webmaster Tools Free Microsoft service for monitoring a site's presence in Bing search. Free
Bing Webmaster Tools is a free service from Microsoft for managing a website's presence in Bing search. It lets owners submit sitemaps, review indexing and crawl data, and track search performance.
| Price note | Free with a Microsoft account. |
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| Best for | Site owners who want to monitor and improve visibility in Bing. |
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| Website | bing.com |
Google PageSpeed Insights Free Google tool that reports page performance and Core Web Vitals. Free
Google PageSpeed Insights is a free tool that analyses a web page's performance on mobile and desktop. It reports Core Web Vitals from lab and field data and offers Lighthouse-based suggestions to improve loading.
| Price note | Free to use; no account required. |
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| Best for | Anyone checking page speed and Core Web Vitals for free. |
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| Website | pagespeed.web.dev |
Backlinks & Link Building
Analyze backlink profiles, find link opportunities, and run outreach.
Ahrefs #3 Backlink-led SEO suite known for the quality of its link index. Paid
Ahrefs began as a backlink analysis tool and grew into a full SEO suite. It is best known for the breadth and freshness of its link index, alongside strong keyword and content research features.
| Price note | Paid plans; free Webmaster Tools for verified sites. |
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| Best for | Link analysis and competitive research at a professional level. |
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| Website | ahrefs.com |
Moz Pro All-in-one SEO suite with link analysis, rank tracking, and site audits. Paid
Moz Pro is an SEO software suite from Moz that combines link analysis, keyword research, rank tracking, and site audits. Its Link Explorer reports on backlinks, referring domains, and the Domain Authority metric Moz popularized.
| Price note | Subscription tiers; free trial available. |
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| Best for | Marketers wanting a broad SEO toolkit that includes backlink research. |
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| Website | moz.com |
GP Marketplace Our product Guest post marketplace for buying placements directly from verified publishers. Paid
GP Marketplace connects buyers with publishers who sell guest post placements, so you can order directly at the publisher's own price instead of going through an agency. GP Marketplace is run by the team behind Top SEO Tools.
| Price note | Pay per guest post; each publisher sets its own price. |
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| Best for | SEOs and site owners buying guest posts at publisher prices. |
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| Website | gpmarketplace.com |
Pitchbox Outreach and link building platform for prospecting and email campaigns. Paid
Pitchbox is an outreach automation platform built for link building and digital PR. It streamlines finding prospects, sending personalized email sequences, and tracking responses, with integrations to major SEO data providers.
| Price note | Subscription tiers; pricing scales with usage. |
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| Best for | Agencies and teams running large-scale link building outreach. |
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| Website | pitchbox.com |
Rank Tracking
Monitor keyword positions across locations and devices over time.
SE Ranking Affordable all-in-one SEO platform with accurate rank tracking. Paid
SE Ranking is a cost-effective SEO platform whose rank tracker is its standout feature, with flexible scheduling and granular location and device targeting.
| Price note | Paid plans scale with tracked keywords. |
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| Best for | Freelancers and small agencies wanting strong tracking at a fair price. |
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| Website | seranking.com |
Nightwatch Rank tracker with granular local and global SERP monitoring. Paid
Nightwatch is a rank tracking platform offering hyper-local keyword monitoring down to the city and ZIP level across desktop and mobile. It includes competitor tracking, Share of Voice metrics, and customizable white-label reporting.
| Price note | Subscription tiers based on tracked keywords; no free plan. |
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| Best for | Agencies and local SEO specialists needing precise geo-targeted rank data. |
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| Website | nightwatch.io |
Content & On-Page Optimization
Optimize pages and content briefs against what ranks for a topic.
Surfer SEO #1 Data-driven on-page optimization and content editor. Paid
Surfer SEO analyzes top-ranking pages for a query and turns them into concrete on-page guidance — target terms, headings, and length — inside a live content editor.
| Price note | Paid plans by article/content volume. |
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| Best for | Writers and content teams optimizing drafts against what currently ranks. |
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| Website | surferseo.com |
Frase AI content tool for research, briefs, and SEO writing optimization. Paid
Frase is an AI-powered content tool that combines SERP research, brief creation, and writing assistance. It analyzes top-ranking results to build outlines and scores drafts for topical coverage.
| Price note | Subscription plans by article volume; AI add-on available. |
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| Best for | Writers who want research, briefs, and optimization in one workflow. |
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| Website | frase.io |
Rank Math WordPress SEO plugin with on-page analysis and schema support. Freemium
Rank Math is a WordPress SEO plugin offering on-page content analysis, schema markup, and sitemap generation. It supports multiple focus keywords and integrates with Google Search Console.
| Price note | Free plugin; PRO tiers add advanced features and sites. |
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| Best for | WordPress users wanting a feature-rich SEO plugin with a free tier. |
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| Website | rankmath.com |
Analytics & Reporting
Measure traffic, behavior, and SEO performance, and build reports.
Google Analytics 4 Google's free, event-based web and app analytics platform. Free
Google Analytics 4 is the current generation of Google's analytics, built on an event-based data model that measures user engagement across web and app and integrates with the wider Google stack.
| Best for | Any site needing free, detailed traffic and behavior analytics. |
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| Website | analytics.google.com |
AgencyAnalytics Client reporting platform for agencies covering SEO, PPC, and social. Paid
AgencyAnalytics is a reporting and dashboard platform built for marketing agencies. It aggregates data from many marketing tools into automated, white-label client reports.
| Price note | Subscription priced per campaign; free trial available. |
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| Best for | Marketing agencies that need consolidated, branded client reporting across channels. |
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| Website | agencyanalytics.com |
Microsoft Clarity Free behavior analytics tool with heatmaps and session recordings. Free
Microsoft Clarity is a free user behavior analytics tool. It provides session recordings, heatmaps, and insights to help understand how visitors interact with a website.
| Price note | Completely free with no traffic limits. |
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| Best for | Teams wanting to understand on-page user behavior without paying for analytics. |
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| Website | clarity.microsoft.com |
PR & Press Releases
Distribute press releases, reach journalists, and earn coverage and links.
Press Services #2 Our product Press release distribution to 1,000+ platforms, with your first release free. Freemium
Press Services distributes press releases to more than 1,000 platforms, either as ready-made bundles or through single outlets you choose yourself. A person reviews each paid order, distribution usually starts within about an hour, and every release ends with a report of confirmed placements and live links. It also offers release writing, SEO optimization, translation, and press monitoring, plus white-label reports and an API for resellers. The first release is free. Press Services is run by the team behind Top SEO Tools.
| Price note | First release free; bundles from $49 per release, single outlets from $19. |
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| Best for | Brands, startups, and agencies that want press coverage and links, priced per release with no contract. |
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| Website | press-services.com |
Muck Rack PR software with a journalist database, pitching, and media monitoring. Paid
Muck Rack is a PR platform built around a database of journalists and the outlets they write for. Teams use it to find the right reporters, build media lists, send pitches, and monitor the coverage that follows.
| Price note | Annual plans; pricing on request. |
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| Best for | PR teams building media lists and tracking coverage. |
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| Website | muckrack.com |
Qwoted Connects journalists with expert sources for quotes and coverage. Freemium
Qwoted is a marketplace where journalists post requests for expert sources and experts or their PR teams respond with pitches. A quote that runs in a story can earn a brand mention and, often, a link.
| Price note | Free plan; paid plans add more pitches and features. |
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| Best for | Experts and PR pros answering journalist requests to earn mentions and links. |
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| Website | qwoted.com |
Nothing in this report matches. Try a job such as backlinks, or a tool name.