Keyword Research
Discover search terms, estimate volume and difficulty, and find content opportunities.
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- Our product
Semrush All-in-one marketing suite with deep keyword and competitor data. Paid
Semrush is one of the most widely used SEO and digital-marketing platforms, combining keyword research, competitor analysis, rank tracking, site audits, and content tools in a single subscription.
| Price note | Paid plans; limited free account available. |
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| Best for | Teams wanting one platform across keywords, content, and competitive research. |
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| Website | semrush.com |
AnswerThePublic Visualizes search questions and phrases people use around a keyword. Freemium
AnswerThePublic generates keyword and question ideas by mining search engine autocomplete data, presenting results as visual maps grouped by questions, prepositions, and comparisons. It is useful for uncovering the phrasing and intent behind searches around a topic.
| Price note | Limited free daily searches; paid plans for unlimited and team use. |
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| Best for | Content creators researching topics and questions their audience is asking. |
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| Website | answerthepublic.com |
Google Keyword Planner Google Ads tool for discovering keywords and viewing search volume estimates. Free
Google Keyword Planner is a free tool within Google Ads for finding keywords and reviewing their estimated search volumes, trends, and competition. It is primarily built for planning paid campaigns but is widely used for SEO keyword discovery.
| Price note | Free with a Google Ads account; precise volumes may require active campaigns. |
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| Best for | Advertisers and SEOs who want keyword data sourced directly from Google. |
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| Website | ads.google.com |