Top SEO Tools
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Backlinks & Link Building

Analyze backlink profiles, find link opportunities, and run outreach.

4 tools
  • Top pick
  • Listed
  • Our product
Ahrefs #3 Backlink-led SEO suite known for the quality of its link index. Paid

Ahrefs began as a backlink analysis tool and grew into a full SEO suite. It is best known for the breadth and freshness of its link index, alongside strong keyword and content research features.

Price notePaid plans; free Webmaster Tools for verified sites.
Best forLink analysis and competitive research at a professional level.
Key features
  • Large, frequently updated backlink index
  • Site Explorer and Content Explorer
  • Keywords Explorer and site audit
Websiteahrefs.com
Moz Pro All-in-one SEO suite with link analysis, rank tracking, and site audits. Paid

Moz Pro is an SEO software suite from Moz that combines link analysis, keyword research, rank tracking, and site audits. Its Link Explorer reports on backlinks, referring domains, and the Domain Authority metric Moz popularized.

Price noteSubscription tiers; free trial available.
Best forMarketers wanting a broad SEO toolkit that includes backlink research.
Key features
  • Link Explorer for backlink and linking domain analysis
  • Domain Authority and Page Authority metrics
  • Keyword research and rank tracking
  • Site crawl and on-page audits
Websitemoz.com
GP Marketplace Our product Guest post marketplace for buying placements directly from verified publishers. Paid

GP Marketplace connects buyers with publishers who sell guest post placements, so you can order directly at the publisher's own price instead of going through an agency. GP Marketplace is run by the team behind Top SEO Tools.

Price notePay per guest post; each publisher sets its own price.
Best forSEOs and site owners buying guest posts at publisher prices.
Key features
  • 15,000+ verified publishers, as listed by GP Marketplace
  • Deal directly with publishers, with no agency markup
  • Browse and filter sites before you buy
Websitegpmarketplace.com
Pitchbox Outreach and link building platform for prospecting and email campaigns. Paid

Pitchbox is an outreach automation platform built for link building and digital PR. It streamlines finding prospects, sending personalized email sequences, and tracking responses, with integrations to major SEO data providers.

Price noteSubscription tiers; pricing scales with usage.
Best forAgencies and teams running large-scale link building outreach.
Key features
  • Automated prospecting for link building opportunities
  • Personalized outreach email sequences and follow-ups
  • Contact discovery and CRM-style management
  • Reporting and integrations with SEO data providers
Websitepitchbox.com

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